About us

Founded in Muscat in 2024.

We started Luminary so a business could get its systems and its marketing from one team that answers for the result.

Two kinds of agency, and a gap between them.

Some agencies build software. Others run marketing. Most businesses need both, so they end up with two teams, two briefs and nobody who owns the whole result. When growth stalls, each side points at the other.

Agencies that build software

Luminary

Agencies that run marketing

That gap is where our name comes from. We illuminate what's holding a business back, then fix it, whether that takes a custom system, the right platform set up properly, or marketing that moves the numbers.

How we got here.

  1. 2019

    Our founder starts building software

    Systems for real businesses, one problem at a time.

  2. 2024

    Luminary is founded in Muscat

    Software and marketing under one roof, with one team that owns the result.

  3. First systems in Saudi Arabia

    LM Quota and LM Showroom, each built around how the business actually runs.

    LM QuotaLM Showroom

  4. A logistics platform in Oman

    Majan Express: the site customers use and the dashboard that runs the operation.

    Majan Express

  5. Today

    Building systems and marketing for businesses in Oman and Saudi Arabia.

How we're built

Founder-led. Specialist-backed.

You work with the founder directly. Specialists we trust join when the project needs them.

Omar Nouman

Founder

Building software since 2019

The disciplines we bring together

  • Engineering

    Custom systems, web applications and the connections between them.

  • Marketing

    Campaigns, social and search, measured by what they bring in.

  • Mobile

    Apps your customers and your teams use every day.

  • Design

    Interfaces and brands that look as good as the business works.

  • Content

    Words, photos and video in Arabic and English, made for your audience.

Luminary at a glance

  • 2024

    Founded

  • Muscat

    Sultanate of Oman

  • Oman and Saudi Arabia

    Where our clients are

  • Bilingual

    Arabic and English, by default

What we believe.

  • Evidence first

    Every recommendation comes with proof: a screenshot, a link or a test result.

  • The cause, not the symptom

    We fix what keeps breaking, not only what broke today.

  • Only what costs you

    If a finding doesn't cost you money, reputation or ground to a competitor, we leave it out.

  • Systems over manual work

    Work that depends on someone doing it by hand is where errors and delays live.

  • Everyone with a stake

    Owners, managers, the parent group: we show each of them how the fix serves what they care about.

  • Nothing is wasted

    Not ready yet? We keep the findings and stay in touch until the timing is right.

Ready to find your orbit?

Tell us what you're working on. We'll tell you, honestly, whether we're the right team to help. And if we're not, who is.